MyByk

Simplifying bike sharing to empower sustainable and healthier urban living.

Project Overview

Aubergine Solutions collaborated with MyByk, an Indian bike rental and sharing startup, to enhance the public bicycle-sharing experience. The goal was to create an intuitive platform that simplifies bike booking and returns, encourages bicycle and public transport use, and supports sustainable urban living by reducing congestion and pollution.

Client
MyByk
Geography
India
Segment
B2C
Industry
Travel & Transportation
Services
Audit
UX Design
UI Design
Design System
Web Development
Mobile Development

Impact

USD 1 million in funding from investors

Raised funding in pre-Series A funding from Avon Cycles. The startup aims to increase its fleet to two million bikes by 2025.

40%

increase in user satisfaction

50%

reduction in complaint response times

The Problem

Operational inefficiencies and user dissatisfaction
MyByk faced significant challenges in delivering a seamless and engaging bicycle-sharing experience. The existing system for bike booking and returns was cumbersome, leading to user frustration and low adoption rates. Additionally, the lack of an efficient complaint tracking system compromised service reliability. The disconnect between the digital app and physical bike operations further complicated the user journey, making it difficult for users to locate nearby hubs, check real-time bike availability, and manage the locking/unlocking process seamlessly.

Complex booking process

Cumbersome workflows frustrated users and discouraged repeat engagement.

Poor app-bike sync

Inconsistent real-time data and hub locations caused service reliability issues.

Low feature discoverability

Inconsistent design made it difficult for users to navigate and use the app effectively.

The Solution

Making bike sharing simple and enjoyable

Goals

Simplify bike booking and returning

Enhance hub locator & provide health insights

Efficient complaint management

Streamlined booking and returning process

Our goal was to create a seamless experience that minimizes user effort and maximizes convenience. We introduced one-click bookings, allowing users to reserve a bike with a single tap. This feature significantly reduces the time and steps previously required, making the process more intuitive and less frustrating. Additionally, we implemented an intuitive return procedure that guides users through the drop-off process with clear, concise instructions and easy navigation, ensuring that returning a bike is as effortless as renting one.

To further enhance the user experience, we integrated real-time bike availability into the app. Users can instantly view the number of available bikes at nearby hubs, eliminating uncertainty and ensuring they can always find a bike when needed. Real-time data not only improves user satisfaction but also optimizes bike distribution across hubs, reducing wait times and improving overall service efficiency.

Throughout the redesign, we focused on reducing user input by leveraging smart suggestions and predictive analytics, anticipating user needs based on location and past behavior.

Smart hub locator and health analytics

Finding the nearest bike hub should be effortless. To achieve this, we developed an interactive map within the MyByk app that precisely shows users where they can find available bikes. The feature ensures that users can quickly locate the closest hubs without any hassle, enhancing the overall accessibility of the service.

Additionally, we integrated health insights into the app to promote a healthier lifestyle. These insights allow users to track their biking activities, such as distance traveled and calories burned, providing valuable information about their fitness progress. To cater to diverse user preferences, we introduced customized views. Users can tailor the map to display information that matters most to them, whether it's the types of bikes available at each hub or specific hub details like operating hours and bike maintenance status.

Personalization ensures that the app remains user-friendly and meets each rider's unique needs. By combining location-based services with health analytics, we created a comprehensive tool that facilitates easy bike sharing and supports users in maintaining an active and healthy lifestyle.

Comprehensive complaint tracking and operational management

To ensure high service reliability and operational efficiency, we integrated the Comprehensive Complaint Tracking System with Contextual Map Views into a unified solution. Our approach allows users to report any issues seamlessly while providing operators with detailed insights into bike distribution and operational performance.

We implemented an efficient complaint-tracking system within the app, enabling users to report problems with bikes or services easily. The system allows users to track the status of their complaints in real time, ensuring transparency and timely resolutions. Automated support responses provide immediate acknowledgments and updates, keeping users informed.

Additionally, we developed contextual map views that offer operators comprehensive visibility into regional transport activities. These customizable map interfaces adapt to each area's unique needs, allowing operators to manage routes more effectively and monitor bike availability. Interactive charts and detailed statistics enhance decision-making, optimizing bike distribution and minimizing operational inefficiencies.

Chapters

Results

The partnership between Aubergine Solutions and MyByk led to significant advancements in user satisfaction and operational effectiveness.

40%

Increase in user satisfaction

50%

Reduction in complaint response times

$1 million

Secured in funding from investors

  • Enhanced booking and returning processes improved user engagement.
  • Interactive hub locator increased accessibility to bikes.
  • Efficient complaint tracking system streamlined issue resolution.
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