Color
Our color palette is key to our brand identity, reflecting innovation, depth, and lasting quality. Each color is chosen to convey progress and expertise, while maintaining a global appeal. This combination ensures our visual language remains fresh, grounded, and engaging.
Primary Colors
Our primary colors form the foundation of our brand identity, establishing a strong and cohesive visual presence across all communication.
Represents strength, professionalism, and trust, forming a solid foundation for the brand.
Reflects creativity, innovation, and ambition, adding a dynamic and forward-thinking touch.
Conveys clarity, openness, and approachability, reinforcing a commitment to positive user experiences.
Color Hierarchy
Color hierarchy ensures a balanced and visually cohesive brand identity by defining the proportion of each color used across designs.
Primary Base (60%)
Black or White (#110F1C or #FFFFFF) is used as the dominant color to create contrast, ensuring clarity and a strong foundation.
Emphasis Color (30%)
Majorelle Blue (#524FF4) highlights key elements, adding depth and visual interest to maintain engagement and freshness.
Accent Color (10%)
Aqua (#89F4EC) is applied sparingly for highlights, bringing freshness and balance to the overall design.
Secondary Colors
Our secondary color palette complements the primary colors, adding versatility and depth to our brand identity. These colors bring vibrancy, warmth, and contrast, allowing for dynamic visual expressions across different applications.
