Imagery
Our imagery captures authenticity and sophistication through candid workplace moments, natural portraits, and thoughtfully designed spaces. Each visual reflects professionalism while maintaining a warm, human touch. This balance ensures a cohesive and engaging presence.
Style
Our imagery should feel real, genuine, and natural, reflecting moments of collaboration, confidence, and positivity. It should showcase engaging interactions, thoughtful expressions, and dynamic work environments to reinforce approachability and professionalism.
Authenticity
Real and relatable visuals that connect with audience
Consistency
Unified tones and compositions aligning with the brand
Versatility
Imagery that works across digital and print mediums
People at work
Candid shots capturing collaboration, focus, and problem-solving in natural work environments, avoiding staged or overly posed setups.
Portrait
Close-up or mid-shot images highlighting confidence, approachability, and authenticity, with natural lighting and minimal distractions.
Spaces
Well-composed shots of workspaces that feel open, modern, and functional, reinforcing a sense of creativity and productivity. The brand comes to life through interiors creating an immersive and recognizable environment.
Activity
Vibrant and engaging captures of team interactions, events, and shared experiences, fostering a sense of community and energy.
Imagery Don’ts
Using images incorrectly can introduce inconsistency in the brand. The examples on this page illustrate some, but not all, potential misuses of the imagery.
